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Semantic Optimization: Keywords and Co-Occurrence Revisited
Search Engine Optimization (SEO) is the process of removing obstructions and layering assets to produce tangible results in a controlled fashion.
Search engines (aside from their transparency) are like gatekeepers with a specific benchmark. If you exceed that benchmark/criteria, your respective indexed pages can rank very well to gain exposure and garner a higher click-through rate. The likelihood of someone venturing to page 3 or beyond to find your website is unlikely.
Hence, the premise is, to have as many pages and keywords (semantic clusters) systematically wired to capture a specific type of consumer or prospect through researching search behavior to funnel them back to your most optimized page. That page of course is designed to deliver them to a specific conversion objective which is quantifiable with analytics.
November 30, 2008 | Jeffrey Smith | Read More »
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